How to Optimize Tiered Pricing Options for a Subscription

How to Optimize Tiered Pricing Options for a Subscription

A good subscription should reward subscribers for loyalty–because consumers will do what they’re rewarded for. We’ve seen how consumers have been “taught” to threaten to cancel their cable because it almost always leads to a better price. If you give better pricing to new subscribers or squeaky wheels, you teach them to cancel and to shop around.

10 Tips About Subscription Pricing

10 Tips About Subscription Pricing

I probably get more questions on pricing than on anything else relating to building subscription models. So I thought I’d dedicate today’s article to some best practices for pricing subscriptions. Keep it simple. There are so many terrific subscription...

Maybe the Secret to Advertising is…Subscriptions?

I have always encouraged organizations to choose a lane when it comes to pricing. The power of subscriptions is that they are a good way to price when you’re solving the subscriber’s problem on an ongoing basis. Subscription pricing aligns the goals of the...

“Free” is a Tactic, Not a Strategy

Recently, a CEO of a major professional association asked me what I thought of a 30 day free trial for new members. He worried that potential members would sign up for the free trial, binge the value in that free period and then cancel without paying. But his board...