I just finished reading Free: The Future of a Radical Price, the new book by Chris Anderson. I have been looking forward to reading it since I first heard about it more than a year ago, and I was not disappointed. The single most useful thing for me in...
Pricing of professional services is something I think about a lot–both for my clients, and for myself. I recently put together some tips for a couple of clients, and thought I'd share them here. If you have other tips, please add...
For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...
What do you call it when consumers get a free service, but the real business model is behind the scenes in a b2b way? Like most models, it's not exactly new–but technology is enabling radically new ways to implement. Building on Fred...
On Friday, President Obama signed into law the most sweeping reforms to credit cards in about 40 years. Some of the key changes relate to limited how much credit card companies can use behavioral economics to encourage consumers to make decisions that generally...
