I am surprised, although maybe I shouldn't be, that people are still developing products, at considerable expense, without first identifying a clear market need and, perhaps more importantly, a clear buyer–someone willing to pick up the bill.Entrepreneurs,...
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
Earlier this year, I attended a breakfast with Christie Hefner–yes, that Christie Hefner. She was speaking at the Forum for Women Entrepreneurs and Execs as an example of an inspiring leader. I went partially out of curiosity (what is Hef's daughter like?)...
I have been checking out Sony Online Entertainment's new Free Realms virtual world, announced on April 29, 2009. I'm interested both professionally and personally as a mom of 3 children who love their online-creative time. At first glance, it's...
As more companies try to figure out how to monetize their online service offering, many struggle with whether to charge for subscriptions, or offer the services for free, with some kind of ad-supported model.Here are a few things to ask when you are deciding whether...
