Peloton’s stock is down, after quite a ride. Peloton (PTON) is widely expected to deliver a year-over-year decline in earnings even though revenues are up, for the quarter ended December 2021. And the stock has been in a steady decline for the past six months,...
People often ask whether the principles of the Membership Economy work when you’re selling to businesses. The answer is “yes and”. “Yes, and”…there are some additional challenges and opportunities that you need to have in mind...
Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It’s much easier to keep the customers you have, and focus on extending and expanding that...
So you’ve launched your subscription app, and you have some subscribers. You’ve only scratched the surface. Now the real work begins. The key to subscription models is that the benefits keep improving to support the subscriber’s ongoing goal. And at...
I probably get more questions on pricing than on anything else relating to building subscription models. So I thought I’d dedicate today’s article to some best practices for pricing subscriptions. Keep it simple. There are so many terrific subscription...
