If you’re like me, you’re always looking for ways to optimize your LinkedIn feed, to have articles that are relevant and helpful. In my work helping organizations design and optimize subscription pricing and membership models I am always looking for...
Recently, a CEO of a major professional association asked me what I thought of a 30 day free trial for new members. He worried that potential members would sign up for the free trial, binge the value in that free period and then cancel without paying. But his board...
With so many (thousands!) of niche subscription boxes, designed for virtually every interest and taste, it can be tempting to gift a subscription. And they can be wonderful I enjoy the occasional subscription gift.A close friend gave me a Cowgirl Creamery...
When it comes to parenting, I am many things, but I am rarely “the cool mom.” But last week, I got to take my son on a behind-the-scenes tour of the gorgeous new Chase Center, home of the Golden State Warriors. How did I get so cool you might ask?...
SaaS continues to be a hot topic, especially here in Silicon Valley. But widespread adoption in the enterprise hasn't quite arrived. While there has been some significant success, notably with companies like Salesforce.com, Concur, ConstantContact,...
