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Robbie Kellman Baxter
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Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman

Product-Led Growth for Subscriptions, Using Examples from Medium, LinkedIn and The Athletic with Caitlin Roman

  Everyone’s talking about “product-led growth” in the subscription world right now. Companies are seeing the connection between the way the product is designed and how effective the company is at acquiring, engaging and retaining customers—and even driving...
Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy

Scaling a Telehealth Pet Subscription, by Starting in Person. With Zubin Bhettay, CEO of Fuzzy

  Sometimes the best way to launch a digital subscription is to launch a physical subscription. Even if you plan to scale with a virtual business model, you can learn so much more about your customer, value proposition and messaging by starting the old fashioned...
Midi Health’s Joanna Strober on the Ultimate Forever Transaction—Healthcare

Midi Health’s Joanna Strober on the Ultimate Forever Transaction—Healthcare

  My final guest of Season Three, Joanna Strober, was the very first guest on the Subscription Stories podcast. Back then, we were talking about Kurbo, the children’s service for WW (that’s Weight Watchers new name). Today, she’s back to talk about her latest...
How to Find Your Best Subscribers and Develop Relationships That Last with Neil Hoyne, Google Chief Measurement Strategist

How to Find Your Best Subscribers and Develop Relationships That Last with Neil Hoyne, Google Chief Measurement Strategist

  Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their best subscribers are, and then deepening the relationship with those best subscribers over...
Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

Subscriptions that Combine Hardware and Software with Ben Foster, Chief Product Officer of WHOOP

  The first wave of the Membership Economy was mostly digital– software, content, and services. But increasingly we’re seeing subscriptions around physical products. Challenges abound when manufacturing comes into play, especially with the pricing model....
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