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Robbie Kellman Baxter
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Small Is Beautiful – Niching Down Your Subscription to Grow Faster with Mindful.org CEO Bryan Welch

Small Is Beautiful – Niching Down Your Subscription to Grow Faster with Mindful.org CEO Bryan Welch

  Mindful.org is dedicated to a very specific goal–sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health, foster more caring relationships, and cultivate a more compassionate society....
How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project

How to Reinvent Your Organization as a Member-driven Movement with Ariel Zirulnick of The Membership Puzzle Project

  Since The Membership Puzzle Project (MPP) launch in May 2017, the team has studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this...
How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch

  Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world’s largest community of athletes....
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