BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...
If you know me, you know that I love yoga and practice several times a week. To find the classes that work best for me, I visit several studios, and have seen how their pricing models have changed. Most yoga studio owners are not MBA-types, even here in Silicon...
A lot of companies I work with fit neither into B2B nor B2C. Unlike traditional B2B companies, they aren't selling to specific titles who are acting on behalf of the enterprise. Unlike traditional B2C companies, they aren't selling to consumers...
Yesterday, OpenTable went public, one of less than 10 IPOs in 2009. Shares were priced at $20, opened at $24.50, and ended the day at 31.89, up nearly 60%. By any account, this was a very successful IPO and hopefully an indicator of better things to come in the...
Several companies have recently announced new B2B marketplaces for SaaS, subscription-based services targeting small business owners. Verizon has an SMB portal, that they announced in April. Etelos Inc and Renovatix announced another new marketplace,...
A veritable blueprint for success in the new membership economy.
