In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
This week, I heard Tim O'Reilly speak at the annual dinner for the Harvard Club of Silicon Valley (who's new president, my friend Doug Park, is planning a bunch of new programs that have finally gotten me to join, after 15 years back in the Bay Area).The theme...
I hope to see some friendly faces at the Stanford GSB's upcoming Palo Alto event on the future of money. Get beyond the hype and learn what's really happening in the world of mobile payments. We have a great panel representing both entrepreneurial new...
Anyone else notice how little of the Olympics is covered by the main NBC channel in prime time? How Shaun White dominated 3 days of coverage–before, during and after his victory? How glamour shots of the women's snowboarders got more...
Nearly every company uses the metaphor of a "funnel" when thinking about their sales prospects. Top of funnel: everyone in our market who is aware of our product Middle of funnel: prospects–people who are actively interested in our product Bottom of...
