Say your company wants to collect the most video tributes to our troops ever collected, as recent Stanford GSB alum Justin Nassiri is trying to do for Operation Gratitude. And say, like most non-profits, you don't have much budget.Since you want to have a...
Many start-ups piggyback on another company to market their product or services early on.Microsoft, eBay, Oracle, Facebook and Apple are just a few technology companies around whom entire ecosystems have grown. There are hundreds of successful, profitable...
Many years ago, Intel chief and sometime Stanford Business School lecturer Andy Grove wrote a book about why industry leaders should continue to worry about innovation happening in office parks and garages. Most start-ups are established to fill an unmet need...
Is anyone else a little freaked out by how much LinkedIn can tell you about a company?I have been a fan of LinkedIn, both as a smart business model and as a service I use on a regular basis in my consulting practice. The down economy seems to have done wonders...
If you know me, you know that I love yoga and practice several times a week. To find the classes that work best for me, I visit several studios, and have seen how their pricing models have changed. Most yoga studio owners are not MBA-types, even here in Silicon...
