The best Chief Marketing Officers know their market, know their offerings, and know how to connect the two…very simple. CMOs understand who they are trying to reach, what they are offering them and why it matters.
Understanding WHAT and WHY requires a strategic mind and makes a great marketing leader—and the need for strategy hasn’t changed.
What has changed (so much!) is HOW we reach our audience, and WHERE.
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
Librarians totally missed the massive wave of transformation through internet technology. The mission of libraries is similar to the mission of Google—to make the world’s information accessible to everyone, at very low cost or even for free.
Organizations often make the mistake of confusing the deliverable with the objective.
