Why Marketers Leave

I was chatting with a friend whose company sells SaaS solutions to marketing executives, and he was lamenting the turnover among senior marketers across organizations of all sizes.  Like him, I have noticed that there seems to be a higher turnover rate among...

What’s your legacy?

The other night, I attended an historic gathering of five deans of the Graduate School of Business at Stanford University: Arjay Miller, Robert Jaedicke, A. Michael Spence, and Robert Joss discuss the school’s past and its future, with Dean Garth Saloner...

Asteroids and Opportunities

A few years ago, we hosted a "back to college" party, complete with foosball, beer pong, pop-a-shot, tacos at midnight, and a vintage Asteroids machine.  For those of you who don't remember Asteroids, it was a wildly popular arcade game in which...

2013 Trends in SaaS Marketing

SaaS continues to be a hot topic, especially here in Silicon Valley.  But widespread adoption in the enterprise hasn't quite arrived.  While there has been some significant success, notably with companies like Salesforce.com, Concur, ConstantContact,...