The AARP's social community just hit 1 million. Amazing, right? Most companies in Silicon Valley have written off senior citizens as too old for the digital revolution. And yet, the AARP is building online community by providing value to their...
1. Technology Matters: Every marketer needs to understand technology. Increasingly, digital marketing IS marketing, and having the right technology will make the difference. Many senior (read "old") marketers are afraid of digging into...
I'm not a huge sports fan, but when Harvard comes west, I love to root for them. Harvard is generally the underdog, with bad weather, a lighter practice schedule, and no scholarship budget. When Bob played on the baseball team, they were handily...
REGISTER NOW Are you being mentored or coached and don’t know why or when to call your mentor? Maybe you’ve never been mentored or coached because you don’t know how to use one. Join Robbie and her good friend Dan Weedin (both certified as Master...
More than ever, content matters. Google has been talking a lot about the Zero Moment of Truth (ZMOT)–the idea that buyers, both B2B and consumers, start to make their decision well before they talk to a sales person or make themselves known to the seller....
