Everyone seems to be marketing a mobile app these days. Most of them use the "Field of Dreams" marketing strategy. If you build it, they will come. In the beginning sometimes, they do come, because Apple is always looking for new apps to...
Yesterday, my Op-Ed piece on Netflix's recent price hike was picked up by the San Francisco Chronicle. The copy is below, or you can click to link. Netflix, the popular movie rental service, announced last week that it will be unbundling its DVD business...
When you assume, you make an ASS out of U and ME. The tech companies I work with need to move quickly, and don't always have the luxury of doing primary research on their customers and prospects. In many cases, actual historical data is available, which can...
Last year, a friend of mine and fellow consultant lost her everything in a fire. Her insurance company required her to itemize and price everything that needed replacing. What she discovered was that there is a huge discrepancy among retailers' ability and...
I have been avidly following the evolving strategy at Playboy ever since I met Christie Hefner at a Watermark talk a few years ago. Despite how I feel about their airbrushed, objectifying content (as a woman, a mother and a member of the human race) I admire...
