For awhile, everyone was talking about stickiness in online applications. Stickiness is the word commonly given to attributes of an online service that make users continue to return. Sometimes it is used to describe tactics simply to gain repeat usage, like...
Too often, companies focus on customer acquisition at the expense of retention. And yet minimizing customer churn is a key, and often totally manageable way to increase number of subscribers, revenue and profitability, key business metrics that go well beyond...
I have been reading a lot of books recently on how people behave, and how marketers can and do take advantage of these predictable behaviors. The first question to go through my mind, “Is this ethical?”Definitely not when the target audience is...
Several companies have recently announced new B2B marketplaces for SaaS, subscription-based services targeting small business owners. Verizon has an SMB portal, that they announced in April. Etelos Inc and Renovatix announced another new marketplace,...
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
