More Technology or Less? What’s a Consultant to Do?

We had scheduled this topic because the consultants in the group said that they feel pressure to get leverage with technology, even at the same time as they are told to hop on a plane and meet face to face with prospects and clients as much as possible. Which is right, they wondered. And how should a consultant research and choose which technologies to use?

I recently got a question about configuration vs customization. In The Membership Economy, I point out that ownership is about customization, but membership is about configuration. In software, customization requires professional services to do, and can't be...

As I work on my book, The Membership Economy, I have received many questions from independent consultants, asking how they can incorporate principles of membership and subscription to grow their reach and the value that they can provide to their own communities. Here...

I went walking today with a friend of mine who is well known as a tech industry thought leader. Her blogs, tweets and speeches have won awards all over the place. Her brand is well defined, value proposition clear and network is huge and strong. But one thing is...

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Welcome to my weblog!   This blog is a place where I offer advice and best practices on issues relating to the business of independent consulting.  We will cover topics including the following: building awareness and your professional network,...