A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...
Some people are confusing services featuring a free trial from true Freemium models.A free trial demonstrates value to a user for a limited duration. The idea is to convince a user that the service has enough value to justify the paid subscription. While...
I bet a lot of you have called the Nestle Crunch Hotline (800-295-0051) more likely for a laugh than because of a milk-chocolate-with-krispy rice-related question. What a great way to engage customers, and refresh their brand image as an engaging, lively company....
After the GSB event on virtual goods and virtual currencies,I took some time to think about what my takeaways were. By writing them down, I seem to absorb them better, and be better able to apply those ideas going forward. I hope you find them helpful...
I just got a note from Justin Nassiri, the GSB alum and visionary behind "Our Voices United"."I just wanted to say thanks again for your advice back in October. Seems like a long road since then, but the site is finally up and running at...
