Say your company wants to collect the most video tributes to our troops ever collected, as recent Stanford GSB alum Justin Nassiri is trying to do for Operation Gratitude. And say, like most non-profits, you don't have much budget.Since you want to have a...
Is anyone else a little freaked out by how much LinkedIn can tell you about a company?I have been a fan of LinkedIn, both as a smart business model and as a service I use on a regular basis in my consulting practice. The down economy seems to have done wonders...
I am surprised, although maybe I shouldn't be, that people are still developing products, at considerable expense, without first identifying a clear market need and, perhaps more importantly, a clear buyer–someone willing to pick up the bill.Entrepreneurs,...
Nearly every company that offers an online service or subscription wants to “go viral”. It’s the holy grail of online services. While it can be a remarkably effective way to build a large and loyal consumer base, it doesn’t work for every business.In order to...
Many online subscription businesses offer tiered products. And one of those tiered products is often available at the low low price of free. This type of model, that mixes free and paid offerings, is known as "freemium", a term coined by Fred...
