Subscription Stories

True Tales from the Trenches

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.

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Episode Blogs

Ep.6 – HP Instant Ink’s Anthony Napolitano: Reinventing the Razor & Razorblades Model by Focusing on Subscriber Outcomes

Anthony Napolitano, VP and General Manager of HP’s Instant Ink Subscription Service, joins Robbie to discuss his role as an intrapreneur, and what it’s like to be the subscription guy in a transactional business. They cover running a physical subscription business,...

Ep.5 – A&E Networks’ Piper Rosenshein on Standing Out as a Niche Player in the Streaming Wars

Piper Rosenshein, VP Subscription Video Services at A+E Networks, shares her tips for creating a customer-centric approach and a lasting digital subscription model. Join Robbie and Piper as they discuss how to operationalize a digital subscription businesses, how to...

Ep.4: Peak Prosperity’s Adam Taggart

“Everybody gets the free. But if you want the really good stuff, you cross the velvet rope and subscribe.” Adam Taggart, President and Co-Founder of Peak Prosperity, joins Robbie to talk about his tips for building a community of subscribers that will grow into...

Ep.3: Thrive Global’s Jennifer Mazzon: Building a Forever Transaction through Subscription Products

A good product manager “meets customer needs and solves customer problems and fuels the business”. Jennifer Mazzon, Chief Product Officer at Thrive Global, joins Robbie to discuss her experience as a product expert. They cover finding the right team, how to build...

Ep.2: Inspirato’s Brad Handler on Revamping a Thousand-Year-Old Industry

“Life is too short to play vacation roulette”. Brad Handler and his brother Brent are vacation entrepreneurs who incorporate membership and subscription into their luxury travel service, Inspirato. Brad joins Robbie to discuss the importance of “celebrating failure”...

Ep.1: Kurbo’s Joanna Strober on a Digital Program to Make Kids Healthier

"Our goal is to teach forever habits.” Joanna Strober has reimagined the youth weight loss industry through her wellness program, Kurbo. Tune in to hear Joanna talk with Robbie about the role of a human coach in a digital program, how to communicate with both parents...

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