What Makes a Great CMO?
The best Chief Marketing Officers know their market, know their offerings, and know how to connect the two…very simple. CMOs understand who they are trying to reach, what they are offering them and why it matters.
Understanding WHAT and WHY requires a strategic mind and makes a great marketing leader—and the need for strategy hasn’t changed.
What has changed (so much!) is HOW we reach our audience, and WHERE.
How to (Earn The Right and) Give Feedback
You need to earn the right to give constructive criticism. Here’s how…
Margaritas and Membership or the 3 Reasons Your Leads Aren’t Converting Into Customers)
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
How to write a book (You can do it! Here’s how!)
A lot of people have asked me what has surprised me about the process of writing my business book, The Membership Economy, and what I’ve learned. In the spirit of the recently-retired David Letterman, here’s my top 10 list:
