How Grocers Should be Using Data

Groceries are able to use loyalty cards to collect tremendous volumes of data about the behavior of their most loyal customers. They also have regular face-to-face access to their customers and could survey or interview them on any visit, with the right systems. And yet none of them are really thinking creatively about building strong ongoing relationships. Very little is happening in the way of segmentation and custom programming. I am baffled about why they are so slow to create community.

What it Really Means to be Customer-Centric as a Consultant

This morning, when I was driving my kids to school,  I was behind a truck that said “Father & Son Contractors: Specializing in Full Service Apartment Turnovers”  Really interesting.  These guys might have just focused on cleaning, or painting, or...

How to facilitate a meeting so you save time and get results

Being a great facilitator will be a skill that will come in handy for the rest of your life, and allow you to minimize time spent in long boring meetings.  I spent much too much time trapped in long boring meetings before I figured out these little tips. 1....

When Freemium makes sense

Unfortunately, too many companies incorporate Freemium without regard for fit. And many VCs (especially those who invest primarily in consumer digital businesses) insist on Freemium in the models of the companies they fund.