The Membership Economy & Non-Profits: 5 Things Every Executive Director Should Know About Building Loyalty
Here are 5 key things every executive director needs to know about the Membership Economy and building loyalty, engagement and word-of-mouth among constituents.
What if there aren’t any “best practices”?
Unfortunately, many market strategists are used to following best practices, and doing what has worked well before, and today, there’s no rule book. As a group, strategy professionals are great students, with strong frameworks and discipline, but with a Wild West scenario in front of them, it’s not clear what the best thing to do might be.
5 Things Non-Profits Can Learn from Subscription-based Services
Get a nonprofit exec talking about membership, and you're sure to hear about their struggles. They might tell you that young people aren't joiners, and aren't willing to pay to belong. And yet all kinds of membership organizations are...Call me! Phones vs Texts.
My daughters love their iPhones, respond to my texts instantaneously, email intermittently and the older one will frequently like my status on Facebook, where we are "friends" (why is "friend" the only allowed facebook relationship, and why is...