Everyone seems to be marketing a mobile app these days. Most of them use the "Field of Dreams" marketing strategy. If you build it, they will come. In the beginning sometimes, they do come, because Apple is always looking for new apps to...
A mentor is someone who has achieved what you hope to achieve, and who is willing to share advice and feedback as you strive to achieve your goal. Many people who work with mentors have asked me how to get the most out of their relationship. Here are...
I recently gave a webinar entitled The Economics of Free. My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include...
Yesterday, my Op-Ed piece on Netflix's recent price hike was picked up by the San Francisco Chronicle. The copy is below, or you can click to link. Netflix, the popular movie rental service, announced last week that it will be unbundling its DVD business...
As I sipped my morning Starbucks today, I got a call from friend and fellow consultant Roberta Matuson. She just returned from Paris, where she was charmed by a fascinating example of the Membership Economy: the Nespresso Store. The Membership Economy is...
