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Chapter 8: Manage Emotions, Transform Culture and Build a Shared Vision

Learn more about cultural readiness, hidden roadblocks and building a membership mindset.

Download today, to get a sneak peek at Chapter 8 of Robbie’s forthcoming book to learn how to build this uniquely winning culture, and how to manage the challenges that have plagued other organizations.

You CAN Create a Forever Transaction

Building a forever transaction takes more than just subscription pricing, digital community or membership programs.  It requires mission alignment, new metrics and new processes built around the customer journey and not just around the product.

When done right the results are compelling—recurring revenue a direct channel to customers and skyrocketing valuations.

Robbie Kellman Baxter, Author of The Forever Transaction

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, a strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers.  Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts and eBay. Over the past 18 years, Peninsula Strategies has advised nearly 100 organizations in over 20 industries on growth strategy.

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Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.

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