Welcome to my weblog! Baxter's Blog is a place where I comment on trends in business strategy. Many of my clients have recurring revenue models, so I spend a lot of time thinking and writing about best practices in online subscriptions. My personal belief is that successful subscription businesses share a lot of the same core fundamental strengths, and span consumer/SMB/enterprise as well as a number of industries and services–from entertainment to dating to accounting services to cloud-based businesses–this blog is about what can be shared across these groups. You can expect topics like tiered subscriptions, pricing strategy and the role for freemium, customer acquisition, partnerships, I welcome your questions, suggestions and ideas.
