Blog
10 Secrets to Recurring Revenue
Whenever I speak, audience members invariably ask the most questions about how to build recurring revenue. Here are the best things you can do if you want to build the kind of loyalty and engagement that results in predictable revenue streams. Let me know if you have...
What Makes a Great CMO?
The best Chief Marketing Officers know their market, know their offerings, and know how to connect the two…very simple. CMOs understand who they are trying to reach, what they are offering them and why it matters.
Understanding WHAT and WHY requires a strategic mind and makes a great marketing leader—and the need for strategy hasn’t changed.
What has changed (so much!) is HOW we reach our audience, and WHERE.
Margaritas and Membership or the 3 Reasons Your Leads Aren’t Converting Into Customers
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
How to write a book (You can do it! Here’s how!)
A lot of people have asked me what has surprised me about the process of writing my business book, The Membership Economy, and what I’ve learned. In the spirit of the recently-retired David Letterman, here’s my top 10 list:
The biggest mistake membership organizations make…a cautionary tale about libraries
Librarians totally missed the massive wave of transformation through internet technology. The mission of libraries is similar to the mission of Google—to make the world’s information accessible to everyone, at very low cost or even for free.
How Grocers Should be Using Data
Groceries are able to use loyalty cards to collect tremendous volumes of data about the behavior of their most loyal customers. They also have regular face-to-face access to their customers and could survey or interview them on any visit, with the right systems. And yet none of them are really thinking creatively about building strong ongoing relationships. Very little is happening in the way of segmentation and custom programming. I am baffled about why they are so slow to create community.
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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