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Subscription Boxes: A Great Gift Idea?

Subscription Boxes: A Great Gift Idea?

A subscription box seems like such a perfect gift for your next birthday or special occasion. But before you sign up your loved ones, be sure you're making the right decision.  Subscription boxes seem like the perfect present and for good reason; subscription services...

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“Free” is a Tactic, Not a Strategy

“Free” is a Tactic, Not a Strategy

Recently, a CEO of a major professional association asked me what I thought of a 30 day free trial for new members. He worried that potential members would sign up for the free trial, binge the value in that free period and then cancel without paying. But his board...

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Making the Case for a Subscription-Based Business

Making the Case for a Subscription-Based Business

If you've been tasked with launching a subscription-based business at your organization, or are thinking about starting your own XXX-as-a-service or XXX-of-the-month-club, before diving in, take a step back. To ensure a solid foundation, I encourage companies to...

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A veritable blueprint for success in the new membership economy.

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