Blog
The Secret to AI Pricing?
The more complex your pricing model, the longer the initial sale will take. When it comes to pricing your AI products, make it easy for your buyer to buy. It could be usage-based or subscription-based, or both: a minimum monthly cost with usage-based on top of that....
Practical Tips (and Examples) for Incorporating AI into Your Subscription Tech Stack
There is so much pressure to "have an AI strategy" among the subscription businesses I work with. But I think that's the wrong way to look at it. Here's how I've been advising subscription businesses to think about AI: 1. Start with Business Goals Organizations need...
Selling Stuff Is Easy. Earning Trust Is Everything.
Before: I used to help companies sell more stuff. Back then, success was about optimizing funnels, tweaking features, and pushing transactions. After: Now, I help companies build “forever promises.” Because a true subscription business isn’t about the product—it’s...
What Rejection Says About You (and Why It Matters)
Your ability to handle rejection says more about you than success ever will. That’s not just true in sales. It’s true in your career and in your life. Let’s look at the numbers: • 40% of Americans have been laid off or terminated at least once. 4 • The average job...
Subscriptions Are Here to Stay — And So Is Subscription Fatigue
The average American consumer has 3.6 streaming subscriptions. But how much content can one household watch? Especially as Netflix and others begin to crack down on password sharing even among geographically dispersed families… Our three kids live in 3 different...
10 Steps to Prepare Your Subscription Business for a Successful Exit—Whether Acquisition or IPO
It’s not the best time to sell your subscription business, at least for those of us who are not deep into AI. But if you have plans at some point to take your subscription business to the next level through an acquisition or IPO, now is the time to prepare. Whether...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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