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Marketing Mobile Apps

Everyone seems to be marketing a mobile app these days.  Most of them use the "Field of Dreams" marketing strategy.  If you build it, they will come.  In the beginning sometimes, they do come, because Apple is always looking for new apps to...

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25 Reasons to Call Your Mentor

A mentor is someone who has achieved what you hope to achieve, and who is willing to share advice and feedback as you strive to achieve your goal.  Many people who work with mentors have asked me how to get the most out of their relationship.  Here are...

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Great Infographic on Freemium

Just read a great article on Freemium and how it works in the mobile gaming world. Nice job to blogger LInda Bustos Love the infographic!  And special thanks to my friend and colleagues Rick Vosper, for bringing it to my attention!

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Webinar Recording “The Economics of Free”

I recently gave a webinar entitled The Economics of Free.  My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include...

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