Blog
Special invitation to participate in May 13 webinar “Independent Consulting for MBAs”
I am presenting a webinar for the Rady School of Management at University of California, San Diego. The topic is "Independent Consulting for MBAs" and it is being held on May 13 at Noon Pacific time. The UCSD administration is permitting me to invite my...
People Coming Around to Idea of Paying for Value: Pricing and the New York Times
When we look back at this era, people will laugh at the popularly-head notion that they shouldn't have to pay for content delivered online, even valuable content that was expensive to create. Some people are laughing already. Check out this funny article by...
April 5 Talk in Palo Alto on Managing Your Brand
Please see below for information about an upcoming event at which I am the speaker. This event is open to the public. Career Services Luncheon April 5, 2011 - 11:30 AM Please join us for the FEISV Career Services Luncheon. Our program for this event is:...
Harvard Business School Webinar “Independent Consulting: Best Practices to Launch and Grow Your Business”
Today I conducted a webinar on best practices in independent consulting, with a special focus on MBAs. While over 600 people registered for the event, I know there are lots of people who couldn't attend, which is why I'm glad that they recorded the...
What Salesforce.com Can Teach Us
I just finished reading Marc Benioff's book Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. While it wasn't exactly a story (it was more of a list of short blurbs,...
New Podcast Available on Freemium http://dld.bz/MnZq
Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked...
Get the 7 Critical Growth Strategies for Subscription-Based Businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
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