Blog
The Membership Economy (or The End of Ownership?)
It seems that nearly everything is available on a pay-as-you-go or pay-for-access model. Even things that you used to have to buy outright. You can pay for membership to musical content, games, encyclopedias, and software applications. But you can also...
Be Prepared–What Girl Scouts and Marketing Strategy Have in Common
As many of you know, I am a Girl Scout leader. Our motto is "be prepared. Recently, I have been noticing that many adults, even former scouts, have forgotten this message. When you have an important meeting scheduled, it makes sense to...
Can You Start a Consulting Practice Straight Out of School?
I have not seen many successful independent consultants who did not already have a strong body of professional work prior to hanging out their shingle. You need to have people who will provide references regarding the quality of your work, examples of results...
Pro Bono Work Before You Leave Your Full Time Job–A Good Path for Potential Consultants
Doing pro-bono work while still employed at ones current job is a great way to test the waters. Many major business schools have organizations set up to funnel such opportunities to alumni. For example, at Stanford, it is called ACT, or the Alumni Consulting...
Pros and Cons to Accepting Equity as a Consultant
Consultants are often asked if they'd be willing to take equity in lieu of cash for their services rendered. In some cases, this arrangement can be beneficial to both sides. The company can get expertise it needs, without parting with cash, and the...
Building Credibility as a Young Independent Consultant
Credibility is the single most important asset a consultant has. Whether you are young or old, new or experienced, you build credibility with clients and economic buyers by providing value. You provide value by striving to improve the condition of the...
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