Blog

What big companies can learn from the bootstrapped about business models

Many years ago, Intel chief and sometime Stanford Business School lecturer Andy Grove wrote a book about why industry leaders should continue to worry about innovation happening in office parks and garages. Most start-ups are established to fill an unmet need...

LinkedIn’s Company Profiles Share More Info Than You Think!

Is anyone else a little freaked out by how much LinkedIn can tell you about a company?I have been a fan of LinkedIn, both as a smart business model and as a service I use on a regular basis in my consulting practice. The down economy seems to have done wonders...

Learning Everywhere: Subscription Models and Yoga

If you know me, you know that I love yoga and practice several times a week. To find the classes that work best for me, I visit several studios, and have seen how their pricing models have changed. Most yoga studio owners are not MBA-types, even here in Silicon...

Marketing Lies

Marketing Lies. It all depends in how you use these two words. As a sentence (subject verb), this phrase implies that the marketing department is not to be trusted. As a subject phrase, it's a category of untruths that relate to the function of...

Robbie Kellman Baxter Speaking 9/17 Palo Alto “Where’s the Money? Generating Online Services Revenue in a World of Free”

I will be speaking in Palo Alto next week at the Product Marketing Roundtable of the Business Marketing Association. I have spoken there before and have always been impressed by the quality of the people in attendance. The conversation is always interesting. ...

Thoughts on Chris Anderson’s Framework for “Free” Business Models

I just finished reading Free: The Future of a Radical Price, the new book by Chris Anderson. I have been looking forward to reading it since I first heard about it more than a year ago, and I was not disappointed. The single most useful thing for me in...