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New Report Available: Mobile Marketing and the F100 How America’s biggest companies are using mobile to build brands, revenue and loyalty
Awhile back, I mentioned that we were doing a study of the F100's use of mobile channels to build brands, revenue and loyalty. We looked at the 100 biggest U.S. companies as of March 2010, and evaulated their use of the mobile channel for customer-facing...
Optimizing a Freemium funnel–where to start?
I was recently talking to a friend who is stepping in to run marketing at a company with a Freemium model. It got me thinking about where you start first in optimizing the funnel around a Freemium model for an existing business. As I've said before,...
The Changing Face of Digital Music
A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...
Free trial vs Freemium
Some people are confusing services featuring a free trial from true Freemium models.A free trial demonstrates value to a user for a limited duration. The idea is to convince a user that the service has enough value to justify the paid subscription. While...
The Changing Face of Digital Music
A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...
Why are so many of the Fortune 100 so slow to embrace mobile?
I just did an informal survey of the F100 largest companies, to see how they are using mobile, particularly in connecting with their customers. The biggest surprise for me was how many companies aren't using it yet!I focused on three key use cases: ...
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