Blog
What It Takes to Innovate: 6 Tips
At an FWE&E event I attended last night, designed and moderated by my good friend Lisa Solomon, I was reminded of how important innovation is, and how hard it is to integrate innovation into a thriving business.We all know innovation is important--being creative,...
What’s in a Name? Naming Conventions for Tiered Pricing Offerings
Naming conventions for subscription-based businesses generally fall into one of two categories: hierarchical (gold/silver/bronze; 3 star/2 star/1 star; Limo/car/bus) or descriptive (Professional/amateur/beginner; enterprise/business/individual;...
Estimating Free-Paid Ratios for Freemium Models
People are always asking me for estimates regarding conversion rates for freemium models. In general, it is hard to say--it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which each...
Launching Premium Offerings in a Freemium World
In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
Master Mentor Announcement for Private Roster Mentor Program®
I am pleased to share the news that I have been certified as one of less than 30 Master Mentors worldwide by Dr. Alan Weiss, consulting guru and creator of the Million Dollar Consulting® program. I received my certificate in Rhode Island in April (see photo).As many...
The Future of Money and Mobile Payments
I hope to see some friendly faces at the Stanford GSB's upcoming Palo Alto event on the future of money. Get beyond the hype and learn what's really happening in the world of mobile payments. We have a great panel representing both entrepreneurial new...
Get the 7 critical growth strategies for subscription-based businesses
Trying to build a more predictable and lasting relationship with the people you serve? This is a guide to a better business model.
You'll also receive periodic news and updates from Robbie Kellman Baxter.