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Hulu launches HuluPlus $9.95 per month
Hulu has just launched HuluPlus, a monthly subscription that allows you to watch tv shows right after they aired (including great shows like ModernFamily, Glee and 30Rock) as well as movies on your Samsung TV or blu-ray player (certain models),computer, Apple's...
What It Takes to Innovate: 6 Tips
At an FWE&E event I attended last night, designed and moderated by my good friend Lisa Solomon, I was reminded of how important innovation is, and how hard it is to integrate innovation into a thriving business.We all know innovation is important--being creative,...
What’s in a Name? Naming Conventions for Tiered Pricing Offerings
Naming conventions for subscription-based businesses generally fall into one of two categories: hierarchical (gold/silver/bronze; 3 star/2 star/1 star; Limo/car/bus) or descriptive (Professional/amateur/beginner; enterprise/business/individual;...
Estimating Free-Paid Ratios for Freemium Models
People are always asking me for estimates regarding conversion rates for freemium models. In general, it is hard to say--it depends on the nature and quality of the free service, the additional value provided by the premium service, and the extent to which each...
Launching Premium Offerings in a Freemium World
In the world of Freemium, one of of the biggest challenges is introducing a paid offering to complement the free one. Here are a few tips:1. The new offering needs to be better than the existing one. There are very few examples of companies that...
Master Mentor Announcement for Private Roster Mentor Program®
I am pleased to share the news that I have been certified as one of less than 30 Master Mentors worldwide by Dr. Alan Weiss, consulting guru and creator of the Million Dollar Consulting® program. I received my certificate in Rhode Island in April (see photo).As many...
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