![Your Annual Subscription Model Check-Up: 10 Questions to Ask Yourself Now](https://robbiekellmanbaxter.com/wp-content/uploads/2020/01/0-1080x662.jpg)
![Your Annual Subscription Model Check-Up: 10 Questions to Ask Yourself Now](https://robbiekellmanbaxter.com/wp-content/uploads/2020/01/0-1080x662.jpg)
![Why manufacturing is about to be disrupted by the Membership Economy](https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/manufacturing-1080x600.jpeg)
Why manufacturing is about to be disrupted by the Membership Economy
My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the future. It just...![A big untapped opportunity for SaaS companies](https://robbiekellmanbaxter.com/wp-content/uploads/2019/10/Saas-1000x675.jpeg)
A big untapped opportunity for SaaS companies
I recently presented my work to a group of CEOs of software companies. Most were selling to businesses (B2B) and using subscription pricing ( software-as-a-service, or SaaS). When I finished, one hand shot up before the rest. “Robbie, I really liked THE...Enterprise SaaS (B2B) and The Membership Economy
One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.