I just finished reading Free: The Future of a Radical Price, the new book by Chris Anderson. I have been looking forward to reading it since I first heard about it more than a year ago, and I was not disappointed. The single most useful thing for me in...
I have been reading a lot of books recently on how people behave, and how marketers can and do take advantage of these predictable behaviors. The first question to go through my mind, “Is this ethical?”Definitely not when the target audience is...
