![Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies](https://robbiekellmanbaxter.com/wp-content/uploads/2022/07/bmw.jpg)
![Why BMW is Selling Heated Seat Subscriptions and What It Means for Consumers and Car Companies](https://robbiekellmanbaxter.com/wp-content/uploads/2022/07/bmw.jpg)
![What it Means that Netflix is Incorporating Ads into their Subscription Tiers](https://robbiekellmanbaxter.com/wp-content/uploads/2022/07/netflix.jpg)
What it Means that Netflix is Incorporating Ads into their Subscription Tiers
In an April 2022 earnings call, Netflix co-founder and co-CEO Reed Hastings surprised longtime followers of the company when he said that he was “quite open to offering even lower prices with advertising, as a consumer choice.” At that time, Netflix committed to...![What’s Going on at Peloton? Breaking Down the Growth Strategy of a Subscription Darling](https://robbiekellmanbaxter.com/wp-content/uploads/2022/02/1643999104169.jpg)
What’s Going on at Peloton? Breaking Down the Growth Strategy of a Subscription Darling
Peloton’s stock is down, after quite a ride. Peloton (PTON) is widely expected to deliver a year-over-year decline in earnings even though revenues are up, for the quarter ended December 2021. And the stock has been in a steady decline for the past six months,...![How Good is Best Buy’s New Premium Loyalty Program? And How Different is it from Amazon Prime, Walmart + and the others?](https://robbiekellmanbaxter.com/wp-content/uploads/2021/04/1618246215952-1072x675.jpg)
How Good is Best Buy’s New Premium Loyalty Program? And How Different is it from Amazon Prime, Walmart + and the others?
How does BestBuy Beta compare with Amazon Prime, Walmart+, Costco and other Premium Memberships?
Don’t You Hate When They Hide the Cancel Button?
at the heart of Cancel Anytime is what I call a “membership mindset” where your whole organization is focused on the long-term relationship with the subscriber, and the trust that such a relationship depends on.