Rumors are flying about Apple’s emerging bundling strategy. Apparently they are getting ready to launch several tiers of new bundled subscriptions, incorporating different combos of the following: Apple Music, Apple TV+, Apple Arcade, Apple News+ , iCloud...
In early July, a rumor spread that Twitter was working on a subscription offering. People had noticed a Twitter job description that mentioned a subscription and payments project, code named “Gryphon”. The job description indicated that the subscription...
The Wendy’s Company recently announced a points-based #loyaltyrewards program. I am surprised. I’m not surprised that they’re investing in a membership to drive greater engagement among their existing customers. They saw a big drop in net income in...
Last year, when I spoke at The Subscription Show in Boston, someone from HBR asked me what my podcast was called. That innocent question got me thinking. Why don’t I have a podcast? I did have a file called “podcast notes” that I’d been adding to for two years. I...
Walmart recently announced a new membership offering, Walmart Plus. For just under $100 (vs Amazon Prime’s $119), your membership will get you two day free shipping, like Amazon Prime, plus same-day grocery delivery, and discounts on fuel from Walmart gas stations....
