Whenever I speak about membership and subscription models (which is often) I receive questions about subscription model best practices. I thought it would be useful to answer a bunch of the most common “real world” questions. Maybe these are the same...
This, the 100th in the series, is a special article. It is co-written by my sister Hildy Kellman Agustin. Hildy has been a CrossFit member for the last 10 years, and is a psychologist in private practice. She brings great perspective on the role of community and...
I’ve been a fan of Zoom for awhile. I pay for their highest tier subscription, which includes cloud-based transcripts, 500 participants in a call, and a bunch of other cool features. It’s allowed me to stay connected to clients, colleagues and family even...
Every month, I summarize and share my favorite stories about organizations building a Forever Transaction. (If you want to be included, sign up here). As the year draws to a close, I wanted to take a look at some of the biggest stories, month by month, about how...
A while ago, I wrote an article called “Today’s Loyalty Programs are More Starbucks, Less United.” In it, I explained how United is really about a value exchange, not about creating a relationship. If I fly more frequently and spend more money, they...
