The 3Cs of Today’s Subscriptions

The 3Cs of Today’s Subscriptions

Content. Community. Commerce If you’re working on a new subscription offering, it’s worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally...
Does Freemium Still Matter?

Does Freemium Still Matter?

Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.

Next Gen Subscriptions (or The Membership Economy, Part 2)

People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be...

10 Tips For Product Managers to Optimize Your Subscription App

So you’ve launched your subscription app, and you have some subscribers. You’ve only scratched the surface. Now the real work begins. The key to subscription models is that the benefits keep improving to support the subscriber’s ongoing goal. And at...