The 3Cs of Today’s Subscriptions
Content. Community. Commerce If you’re working on a new subscription offering, it’s worthwhile to explore each of these three as potential benefits. Content Content is a broad category that includes information or entertainment which can be digitally...B2B Subscription Secrets for Sales: How to Build a Forever Transaction with Your Customer
Selling is hard. You have to find the prospects, attract their attention, build their trust, understand their needs and goals, and then get them to sign the agreement. It’s much easier to keep the customers you have, and focus on extending and expanding that...
Does Freemium Still Matter?
Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.
Next Gen Subscriptions (or The Membership Economy, Part 2)
People are always asking me “What’s next for subscriptions?” It’s hard to answer, because in this increasingly crowded space, everyone seems to have a subscription offering, and each one is a little different. However, the one challenge all organizations seem to be...