Can we talk about subscription fatigue?
Can we talk about subscription fatigue? You can subscribe to just about anything these days, from music to clothing to enterprise software to heavy machinery. It’s no surprise that some people are getting tired of subscriptions. There are three key reasons that...To Refund or Not?
You should be thoughtful about refund policies because they can create tremendous goodwill and mitigate customer support efforts.
How Grocers Should be Using Data
Groceries are able to use loyalty cards to collect tremendous volumes of data about the behavior of their most loyal customers. They also have regular face-to-face access to their customers and could survey or interview them on any visit, with the right systems. And yet none of them are really thinking creatively about building strong ongoing relationships. Very little is happening in the way of segmentation and custom programming. I am baffled about why they are so slow to create community.
5 Things Non-Profits Can Learn from Subscription-based Services
Get a nonprofit exec talking about membership, and you're sure to hear about their struggles. They might tell you that young people aren't joiners, and aren't willing to pay to belong. And yet all kinds of membership organizations are...