Does Freemium Still Matter?
Unlike a free trial, freemium is an ongoing membership which provides real value for free. Freemium may be used to care for members, to benefit the community or to build brand awareness. Just be aware why you are offering freemium and how it supports your mission.
10 Tips About Subscription Pricing
I probably get more questions on pricing than on anything else relating to building subscription models. So I thought I’d dedicate today’s article to some best practices for pricing subscriptions. Keep it simple. There are so many terrific subscription...Points-Based vs Premium Loyalty Programs (or Wendy’s vs Burger King )
The Wendy’s Company recently announced a points-based #loyaltyrewards program. I am surprised. I’m not surprised that they’re investing in a membership to drive greater engagement among their existing customers. They saw a big drop in net income in...How to Build a Subscription Membership Around Your Learning Content
For years, learning and development professionals have been talking about the coming transformation of adult learning and particularly professional development within ones career. What are the best practices? What are the pitfalls? How can YOU build a membership model...