When we look back at this era, people will laugh at the popularly-head notion that they shouldn't have to pay for content delivered online, even valuable content that was expensive to create. Some people are laughing already. Check out this funny article by...
I just finished reading Marc Benioff's book Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry. While it wasn't exactly a story (it was more of a list of short blurbs,...
Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked...
I will be hosting and moderating the following event. The planned location isn't big enough to accomodate the crowd, so we are moving to a bigger space, likely also at the Faculty Club. Please let me know if you plan to be there, so i can say hello!...
Free is not a Business Model. It's a Marketing Tactic As I prepare for tonight's talk on Free for B2B, I am rwminded of how many companies still think "giving product away" qualifies as a business strategy (at least until the IPO or...
