It depends how the freemium offering fits into your business model. If you see free as the top of the funnel for customer acquisition, then you should provide lots of customer support. Leading companies might offer phone support, online chat, and email, in...
BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...
I was recently talking to a friend who is stepping in to run marketing at a company with a Freemium model. It got me thinking about where you start first in optimizing the funnel around a Freemium model for an existing business. As I've said before,...
A few years ago, digital music was mostly something that teenagers and techgeeks did illegally and inefficiently. Today, with iTunes in the lead, with $4B of the $9B music market passing through their store, there are many viable business models that enable the...
Some people are confusing services featuring a free trial from true Freemium models.A free trial demonstrates value to a user for a limited duration. The idea is to convince a user that the service has enough value to justify the paid subscription. While...
