One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
Too many companies offer something for free because they know that the “free” will attract new customers, but don’t have a business model that monetizes these “freesters”. Gathering eyeballs and building relationships with prospects can be a key part of a successful business model, but only if it leads directly to revenue.