In a perfect world, marketers have budget to simultaneously invest in short term pipeline building AND building awareness. But sometimes, you have limited budget and not enough revenue. You need more business now. Here are a few tactics to build...
More than ever, content matters. Google has been talking a lot about the Zero Moment of Truth (ZMOT)–the idea that buyers, both B2B and consumers, start to make their decision well before they talk to a sales person or make themselves known to the seller....
I recently gave a webinar entitled The Economics of Free. My host, Vindicia, is the leading provider of SaaS billing and marketing systems for digital content and services providers, and it was a lot of fun to field questions from their customers, who include...
Freemium is not a business model. It is a marketing tactic, and can be used effectively for 3 primary purposes: to build awareness and trial, to serve as a customer acquisition engine through referrals, or to help a business achieve a networked...
It depends how the freemium offering fits into your business model. If you see free as the top of the funnel for customer acquisition, then you should provide lots of customer support. Leading companies might offer phone support, online chat, and email, in...
