There are myriad ways to grow your network–giving speeches, publishing books, establishing a regular newsletter or blog, getting involved in professional associations, doing probono work etc. I advise professional services firms on building their...
I was recently talking to a friend who is stepping in to run marketing at a company with a Freemium model. It got me thinking about where you start first in optimizing the funnel around a Freemium model for an existing business. As I've said before,...
Some people are confusing services featuring a free trial from true Freemium models.A free trial demonstrates value to a user for a limited duration. The idea is to convince a user that the service has enough value to justify the paid subscription. While...
In my last post, I lamented the fact that too many companies focus on the top of the funnel, awareness, before they have figured out how to optimize leads and convert them into happy customers.I said the most important area of the funnel is the bottom. But...
Nearly every company uses the metaphor of a "funnel" when thinking about their sales prospects. Top of funnel: everyone in our market who is aware of our product Middle of funnel: prospects–people who are actively interested in our product Bottom of...
