Enterprise SaaS (B2B) and The Membership Economy
One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.
Margaritas and Membership or the 3 Reasons Your Leads Aren’t Converting Into Customers)
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
What if there aren’t any “best practices”?
Unfortunately, many market strategists are used to following best practices, and doing what has worked well before, and today, there’s no rule book. As a group, strategy professionals are great students, with strong frameworks and discipline, but with a Wild West scenario in front of them, it’s not clear what the best thing to do might be.
Why Marketers Leave
I was chatting with a friend whose company sells SaaS solutions to marketing executives, and he was lamenting the turnover among senior marketers across organizations of all sizes. Like him, I have noticed that there seems to be a higher turnover rate among...