One area where I get loads of questions is around B2B SaaS for the enterprise. In this article, I want to share some of the many ways SaaS organizations can benefit from the Membership Economy.
When your funnel looks like a margarita glass, wide at the top, but narrowing very quickly, it means lots of people are aware of you, and know about your offerings, but very few are engaging at the next level.
There are three possible reasons that your funnel might look like a margarita glass.
Unfortunately, many market strategists are used to following best practices, and doing what has worked well before, and today, there’s no rule book. As a group, strategy professionals are great students, with strong frameworks and discipline, but with a Wild West scenario in front of them, it’s not clear what the best thing to do might be.