For a new company trying to build awareness and trial for their online service offering, there are several tactics worth considering and trying. Adwords is usually the first tactic tried, because it is affordable and easy. However, if the product or service...
Too often, companies focus on customer acquisition at the expense of retention. And yet minimizing customer churn is a key, and often totally manageable way to increase number of subscribers, revenue and profitability, key business metrics that go well beyond...
Subscription-based businesses (sometimes called "premium services") generally have opt-out relationships with their customers–that is, a subscriber remains your customer and continues making regular, time-based payments until the customer decides to...
