The ability to tell a good story is valuable—and not only when the story is the product, as it is in journalism. Stories can build understanding, trust and connection with members, prospects and investors alike. Storytelling is an important skill in the...
Mindful.org is dedicated to a very specific goal–sharing the gifts of mindfulness through content, training, courses, and directories— and helping people enjoy better health, foster more caring relationships, and cultivate a more compassionate society....
Since The Membership Puzzle Project (MPP) launch in May 2017, the team has studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this...
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world’s largest community of athletes....
As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. We covered best practices in pricing, scaling and supporting your subscription offering, and did deep dives on what membership means at organizations...
