Since The Membership Puzzle Project (MPP) launch in May 2017, the team has studied, advised, and supported more than 100 newsrooms around the world, from Akron, Ohio, to New Delhi, India as they make the transition to a member-driven newsroom. In this...
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world’s largest community of athletes....
As we wrap up Season 2, we’re reflecting on the amazing guests we had, and all of the wisdom that was shared. We covered best practices in pricing, scaling and supporting your subscription offering, and did deep dives on what membership means at organizations...
“You have to think about things from the customers’ standpoint. Al that matters to them is if they can access everything they want in one place that meets their needs and costs.” Molly O’Connor, the VP of Business Planning & Strategy at WarnerMedia, joins...
“Pricing is a holistic area. It’s science married with the arts and humanities.” Subscription pricing expert Xiaohe Li joins Robbie to talk about balancing the art and science of pricing strategy. She also opens up about the things she learned about pricing from her...
