I have been avidly following the evolving strategy at Playboy ever since I met Christie Hefner at a Watermark talk a few years ago. Despite how I feel about their airbrushed, objectifying content (as a woman, a mother and a member of the human race) I admire...
It seems that nearly everything is available on a pay-as-you-go or pay-for-access model. Even things that you used to have to buy outright. You can pay for membership to musical content, games, encyclopedias, and software applications. But you can also...
When we look back at this era, people will laugh at the popularly-head notion that they shouldn't have to pay for content delivered online, even valuable content that was expensive to create. Some people are laughing already. Check out this funny article by...
I will be hosting and moderating the following event. The planned location isn't big enough to accomodate the crowd, so we are moving to a bigger space, likely also at the Faculty Club. Please let me know if you plan to be there, so i can say hello!...
BMA Presents: "The Role of 'Free' in Business marketing" Wednesday 11/17 5:30-8:30PM at Michael's Shoreline (2960 N. Shoreline, Mountain View, CA) For more information and to register, click here Building on last year’s hit book by Chris...
